Fitter Families Challenge 2010
Inspired by Fit For Sports work with children in schools, local communities and its work with Ian Wright on his C4 Unfit Kids documentary, Fitter Families is a FREE UK-wide initiative to all families across the UK. To engage and support families to work together in making small lifestyle habit changes that when added together
will result in big improvements in fitness and in living healthier, longer lives.
The campaign achieves through its SAS approach (Simple, Achievable and Sustainable).

Our Vision
Fitter Families’ vision is to work with its partners to ensure a combined SAS message and approach is delivered to families across the UK to halt the raise of Obesity.

• 7 Million engaged in Fitter Families Initiative in 2009
• 90% retention within the Fitter Families learning programme
  
  

The Fitter Families Initiative offers opportunities for:

• Families together with each other and their neighbours to live healthier happier longer lives
• Communities to work and play together in making their neighbourhoods safer and healthier
• Local Authorities to finally engage the 80% of their population across the socio-economic range that will never set foot in a health facility or engage in formal sport in order to tackle local health inequalities in line with their Local Area Agreements
• PCTs to adopt, promote and support an initiative that will impact on their National Indicator targets on tackling obesity across the age range from primary (NI55/56) to adult (NI8)
• Schools to engage parents/guardians of their children and their communities in supporting its “healthy schools” aims
• National Governing Bodies to encourage families to take up their sport as a means of becoming fitter
• Companies/Organisations to increase staff productivity by not only supporting each individually to become healthier and fitter but also offering a non-divisive internal team building mechanism.

REGISTER YOUR FAMILY FOR THE CHALLENGE TODAY!