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Launched on 12th January and led by England football legend Ian Wright, this FREE family Initiative successfully began the engagement with the 85% of UK population who would never voluntarily walk into a Leisure Centre, that being a Fitter Family NOT just about losing weight, becoming ‘Super Fit’ or even necessarily about playing a Sport but instead about become more active in fun, SAS ways Simple, (Achievable and Sustainable). |
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Fitter Families had a fabulous first pilot year. This brand new initiative gave that 50% of us who every 1st
of January look desperately for a healthier existence, somewhere
other than the soon discarded gym membership to turn. |
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Through the support of its many Partners, which included the ASDA, Ordnance Survey, Screwfix Masters’ Football & The Sun, highlights of the Fitter Families. |
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The Fitter Families campaign’s first year included:
Over 20 Fun-Day Roadshow events that boasted 64,000 attendees, a TV Audience of 4.2 million and nearly 8000 families committing to change by signing up to the campaign http://www.fitforsport.co.uk/corporate/publicity
- 15,000 Ian Wright Fitter Families Books sold!
- The launch of the Fitter Families Challenge
- The successful pilot of the fun 12 week activity based Family Learning Programme, for use by PCTs, Local Authorities, Schools & Companies, had a 90% retention of its participating families.
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The Fitter Families Challenge is available to any family of any description throughout the UK - whether they are a single mum or a
Grandparent who is looking to improve the families health. The Fitter Families Challenge will comprise of 2 key stages:
Assessment 1 (A1)
- The assessments will comprise of a series of simple exercises which will take no more than a few minutes to do
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All results will be submitted to the Fitter Families database on the website
Assessment 2 (A2) (September)
- Families are requested to take part in the challenge again after an 8-12 weeks period, repeating the initial assessment
- Again all results would be collected, verified and entered into the database
There are two opportunities for families to be able to win the thousands of pounds of prizes available to family winners:
1) Fitter Families UK Challenge winners will be the families with the most improved physical activity challenge
2) Fittest Families UK Challenge winners will be the families with the highest total scores over two assessments
The scores submitted will be calculated by giving families a percentage improvement over the 2 assessments and also the average score per family member. The challenges will be designed to be simple to ensure it is entirely consistent with the Fit For Sport SAS (Simple, Achievable, Sustainable) approach. |
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The Challenge 
